“Have you ever stared at your makeup chair, brushes in hand, and thought, ‘Am I creating art or just smearing pigment?'” Yeah, us too. Editorial makeup isn’t just about slapping on highlighter—it’s about storytelling through color, precision, and jaw-dropping creativity. But here’s the rub: if you don’t nail editorial standards, your work might end up looking more “meh” than magazine-worthy.
In this post, we’ll unravel everything from editorial essentials (spoiler: it’s not just flawless skin) to insider tips for creating showstopping editorials that turn heads faster than contouring hacks on Instagram. Ready? You’ll learn:
- The blueprint of editorial makeup standards
- Step-by-step techniques to elevate your skills
- Mistakes even pros still make—and how to avoid them
Table of Contents
- Key Takeaways
- What Are Editorial Standards?
- How to Achieve Flawless Editorial Makeup
- Tips to Perfect Your Editorial Skills
- Real-Life Examples That Nailed It
- Editorial Makeup FAQs Answered
- Final Thoughts
Key Takeaways
- Editorial standards focus on clean lines, bold colors, and impeccable skin prep.
- Achieving editorial-level makeup requires mastery over blending, symmetry, and creative interpretation.
- Mistakes like heavy-handed application can ruin an otherwise perfect look.
What Are Editorial Standards? Why Do They Matter?
Imagine flipping through Vogue only to find models rocking patchy foundation and uneven brows. Cringe-worthy, right? Editorial makeup sets a HIGH bar because every detail matters. The standard revolves around three pillars:
- Precision: Think laser-sharp eyeliner and seamless contouring.
- Creativity: Bold shades, avant-garde designs—this is where innovation shines.
- Natural Base: Flawlessly prepped skin anchors any editorial piece.
When these elements come together, you create visual magic that leaves editors saying, “This is IT.” Miss one step? Say goodbye to those glossy spreads.
How to Achieve Flawless Editorial Makeup
Optimist You: “Okay, let’s get into it!”
Grumpy You: “Ugh, fine—but grab some coffee first.”
Here’s how to nail editorial standards without pulling all-nighters:
Step 1: Prep Like a Pro
Start with hydrated, smooth skin. Editorial makeup demands perfection, so cleanse, tone, and prime thoroughly. A matte primer ensures longevity—your base shouldn’t budge under harsh lighting.
Step 2: Master Foundation Application
Use a damp beauty sponge for airbrushed coverage. Blot, never wipe—excess product equals disaster. Remember, editorial makeup thrives on minimalism in unexpected places.
Step 3: Define Features with Precision
Eyes are the focal point. Whether you’re going dramatic or subtle, always use sharpened tools for liner. Liquid liners FTW for sharpness but remember: shaky hands = no bueno.
Step 4: Balance Bold Colors
Bold lips? Neutralize eyes. Smoky lids? Go neutral lips. Editorial standards demand balance—no one wants to see a technicolor explosion unless it’s intentional.
Tips to Perfect Your Editorial Skills
- Work Backwards: Start with the boldest element (e.g., graphic liner), then fill in the base.
- Invest in Tools: High-quality brushes and palettes = non-negotiables. Cheap stuff flakes out fast.
- Practice Posing Light Reflection: Photographs expose EVERYTHING. Test angles and lighting conditions.
One terrible tip? Skipping hydration steps entirely. Sounds edgy until your model looks dry AF mid-shoot.
Real-Life Examples That Nailed It
Let’s talk icons. Pat McGrath’s runway looks have redefined editorial makeup, blending glamor with avant-garde genius. Then there’s Charlotte Tilbury’s campaigns—each frame feels straight off the cover of Harper’s Bazaar.
Lesson learned? These artists didn’t wing it; they stuck to strict editorial standards while pushing boundaries creatively.
Editorial Makeup FAQs Answered
Q: What products should I prioritize?
A: Always carry a reliable concealer, high-pigment eyeshadows, waterproof mascara, and long-lasting lipstick.
Q: Can beginners master editorial makeup?
A: Yes! Practice foundational techniques daily. Repetition builds muscle memory.
Q: Do I need expensive gear?
A: Nope! Technique trumps tools, though quality does help elevate results.
Final Thoughts: Elevate Your Game
Mastering editorial makeup isn’t easy—it’s equal parts science, artistry, and caffeine-fueled determination. Stick to editorial standards, embrace failure as fuel, and keep experimenting.
Like a Tamagotchi, your craft needs constant care. Keep feeding it inspiration, practice, and maybe a dash of glitter when no one’s watching.
