“Ever sat in the audience of a fashion show, mesmerized by those otherworldly makeup looks? How do they pull it off without looking like an overdone art project?” If you’ve ever wondered how editorial makeup artists create those jaw-dropping iconic runway designs, this guide is for you.
In this post, we’ll break down everything from understanding what makes these designs so striking to nailing the techniques behind them. You’ll discover:
- The secret elements of editorial makeup that define iconic runway designs.
- A step-by-step tutorial on recreating high-fashion looks at home.
- Tips and tools pro artists swear by to elevate your skills.
- Real-life examples of runway-ready transformations.
Table of Contents
- Key Takeaways
- Why Are Iconic Runway Designs So Hard to Nail?
- Step-by-Step Guide to Creating Editorial Looks
- Top 5 Tips for Perfecting Editorial Makeup
- Case Studies: From Concept to Catwalk
- FAQs About Editorial Makeup
Key Takeaways
- Editorial makeup is all about pushing creative boundaries while keeping trends in mind.
- Iconic runway designs often combine bold colors, unique textures, and precision application.
- Practice makes perfect—start experimenting with smaller techniques before tackling full-blown editorial masterpieces.
- Investing in quality products can make or break your look (pun intended).
Why Are Iconic Runway Designs So Hard to Nail?

Let’s be real—replicating editorial makeup isn’t as easy as slapping glitter under someone’s eyes and calling it avant-garde. It requires a delicate balance between creativity and technical skill.
I once attempted a futuristic metallic lip look inspired by iconic runway designs. I ended up looking less “futuristic” and more “foil-stuck-to-my-face-after-dinner.” Oops. The problem lies in not understanding the nuances of editorial makeup: exaggerated yet intentional details, flawless blending, and knowing when to stop.
Sounds tricky? That’s because it is!
Step-by-Step Guide to Creating Editorial Looks
Optimist You: “Follow these steps, and you’ll nail editorial makeup!”
Grumpy You: “Ugh, fine—but only if coffee’s involved.”
Step 1: Choose a Theme
Before diving in, ask yourself: What story are you telling? Is it ethereal fantasy, edgy punk, or minimalist chic? Most iconic runway designs start with a concept that ties into the clothing collection.
Step 2: Prep Like a Pro
Use a primer suitable for the look. A matte foundation might work for structured designs, while dewy finishes suit soft, romantic themes.
Step 3: Go Big or Go Home
This is where editorial makeup shines. Think graphic eyeliner, neon blush, or bold brows. Experimentation is key here—if Pat McGrath could pull off gold foil lids, why not try something similar?
Step 4: Add Dimension
Layering textures creates depth. For instance, pair matte lipstick with metallic eyeshadow for contrast.
Step 5: Finish Flawlessly
Set the look with setting spray designed for long wear—runways demand durability!
Top 5 Tips for Perfecting Editorial Makeup
- Less is More (Sometimes): Don’t overload every feature; let one element stand out.
- Blend, Blend, BLEND: Nothing screams amateur hour louder than harsh lines.
- Invest in High-Quality Brushes: Cheap brushes = streaky results.
- Experiment with Unconventional Tools: A spoon for winged liner or tape for sharp edges? Chef’s kiss.
Use Too Much Glitter:Okay, this tip may seem tempting, but trust me—it’s terrible advice unless you’re aiming for disco ball vibes.
Case Studies: From Concept to Catwalk
Need inspiration? Let’s dive into three standout examples of iconic runway designs:
Chanel Spring 2023
A masterclass in subtle drama, featuring pastel washes across lids paired with glossy lips—a lesson in understated elegance.
Versace Fall 2022
Remember those bold smoky eyes rimmed with electric blue liner? Versace taught us that color blocking still reigns supreme.
Marc Jacobs SS2019
An explosion of neon hues and exaggerated lashes proved that sometimes, going big really does pay off.
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FAQs About Editorial Makeup
Q: Do I Need Expensive Products for Editorial Looks?
Absolutely not! While pricier options offer longevity, drugstore finds can also deliver stunning results.
Q: How Can Beginners Practice Without Ruining Their Skin?
Start using makeup remover wipes during trial runs so mistakes don’t linger too long.
Q: Which Brands Do Pros Recommend Most Often?
MAC, Fenty Beauty, and Dior dominate the editorial scene thanks to their versatile pigments and creamy formulas.
Conclusion
Creating iconic runway designs doesn’t have to feel impossible. With practice, patience, and the right techniques, anyone can channel their inner makeup artist. Remember, even pros had their share of foil-lip fails.
Like a childhood Tamagotchi, your editorial makeup journey demands daily care and love. Now go forth and conquer the world—or at least Instagram—with your newfound knowledge!

